Connected Retail: Are you connecting at every step of the buying journey?

ISG Technology with partners Cisco give advice on Connected Retail
They say you can’t be all things to all people, or in a million places at once. Well, you have no choice if you want your business to succeed in the digital era.
The tech savvy consumers are exploiting all retail channels to buy at the right price with minimal inconvenience. There is no such thing as the online shopper and the in-store shopper as separate entities anymore This has become the Omni shopper, and the important part is to make those connected experiences seamless for consumers — and having the right technology to do that. Customers are not only becoming more comfortable with digital commerce but are also exploiting it to suit their immediate shopping needs. When they go to an actual store, they increasingly want access to the entire inventory, not just what’s on the shelves. They also want to be rewarded with a memorable in-store experience.
That’s why CIOs need to focus as much on in-store technology as on the IT that supports digital sales.
Check the 5 steps to a superior customer experience that will translate to revenue growth click here.
How can this be profitable when the amount of technology required to support peak online usage is immense and expensive and we probably need a gazillion servers to cut response time to provide the immediate response the customer expects from my brand?
ISG Technology and Cisco have designed and implemented suitable and cost-efficient end-to-end retails solutions for many retailers in the UK helping with their revenue growth.
We will be delighted to discuss the best solution for your business.
Learn more or contact us