The Connected Car Dealership
How ISG Technology can connect your business.
Automotive Solutions by ISG Technology
Automotive retail is shifting from a product driven to a customer centric approach to drive customer loyalty and to adapt to changing customer behaviour and expectations. An environment where customers can quickly interact and easily access information across media and devices, anytime, anywhere, needs to reflect in the customer experience and marketing strategies.
Car dealerships need to adapt showroom technology to support the requirements of the connected consumer which will become increasingly interactive. This applies to all stages of the process from online stock selectors, increased test-driving facilities, augmented reality and viewing the vehicle, to a live chat with a sales person, finance applications and product marketing.
As the consumer arrives on site, technology will allow the dealership to detect which points in the buying journey have already been completed, so staff can tailor their approach and provide a seamless experience. Existing customers will also be receptive to targeted messages designed to encourage purchasing the latest model or benefiting from special offers for new cars, services and parts.
An integrated customer experience strategy is key to building loyalty, retention, and consequently higher profit margins in sales and aftersales. ISG Technology has designed a gold build standard for all new sites, detailing cabling and patching standards, comms room design and post-installation documentation providing dealerships with a robust and scalable network infrastructure solution to meet the current and future needs of the business.
Automotive dealerships must focus on transforming the overall customer experience and ultimately develop into a trusted organization. Security and the protection of customer data must be at the forefront of all technology delivered.
“ISG’s project management team have done a great job in coordinating their engineers to supply, install and relocate access points, port switches etc. and to replicate this across our sites.We have an ambitious agenda and plans always change. ISG Technology managed to accommodate work outside of our original scope and has been instrumental in helping to shape our future Wi-Fi strategy.”
Andy Goldsmith – IT Project Manager at Lookers Group plc
Network Infrastructure consultancy and design providing the right technology solutions for your business.
Planning and implementation services with large scale rapid deployment capability across UK and Europe.
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